YouTube continues to be a powerhouse platform for beauty lovers, and in 2025, the creators leading the charge are more influential—and inspiring—than ever. From glam tutorials and viral transformations to honest product reviews and everyday skincare routines, these leading beauty influencers have built massive followings by blending creativity, authenticity, and expertise. Whether you’re a makeup beginner, a skincare enthusiast, or just here for the drama, this list spotlights the top 20 beauty YouTubers worth subscribing to right now.
1. James Charles
James Charles rose to global fame as the first male CoverGirl ambassador and quickly became known for his high-energy tutorials, makeup challenges, and stunning transformations. With 23.9 million subscribers, he’s remained a central figure in beauty culture and continues to collaborate with top brands while creating viral content.
2. Jeffree Star
A polarizing but powerful force in beauty, Jeffree Star has built a cosmetics empire alongside his YouTube channel, which has amassed over 15.8 million subscribers. Known for luxury glam looks, bold opinions, and entrepreneurial success, Jeffree remains a major name in the beauty world.
3. Nikkie Tutorials
With over 14.3 million subscribers, Nikkie de Jager (aka NikkieTutorials) is beloved for her transformative makeup tutorials and uplifting personality. A vocal advocate for self-expression and inclusivity, she’s collaborated with Lady Gaga, hosted Eurovision, and continues to innovate through beauty.
4. SaraBeautyCorner
Known for her DIY, hacks, and beauty-focused lifestyle content, Sara has cultivated a subscriber base of 10.6 million. Her channel blends creativity and accessibility, making her a go-to creator for fun and budget-friendly beauty tips.
5. Mari Maria
Brazilian beauty creator Mari Maria captivates her 10.5 million subscribers with full-glam tutorials and product demos. Her highly stylized makeup looks and energetic content have made her one of the top beauty influencers in Latin America.
6. Bethany Mota
Bethany started in the early 2010s and quickly became a YouTube icon for teen beauty and lifestyle content. With 9.5 million subscribers, she’s expanded into fashion, music, and business—cementing her status as one of the first beauty influencers to go mainstream.
7. Michelle Phan
A true OG in the beauty space, Michelle Phan helped pioneer YouTube beauty content and taught millions how to apply makeup with elegance. With 8.6 million subscribers, she’s now focused on her brand EM Cosmetics and remains a respected figure in digital beauty.
8. Tati Westbrook
Tati’s 8.07 million subscribers value her long-form, in-depth product reviews and honest opinions. Known for her polished aesthetic and straightforward critiques, she’s influenced buying habits across the beauty industry for over a decade.
9. Carli Bybel
Tati’s 8.07 million subscribers value her long-form, in-depth product reviews and honest opinions. Known for her polished aesthetic and straightforward critiques, she’s influenced buying habits across the beauty industry for over a decade.
10. Jaclyn Hill
With 5.5 million subscribers, Jaclyn Hill is best known for her full-glam makeup tutorials and high-profile collaborations, including her famous BECCA Champagne Pop highlighter. She’s since launched her own brand, Jaclyn Cosmetics.
11. Emmy Combs
Emmy Combs is a unique and influential voice in the beauty community. Living with alopecia, she uses her platform to showcase artistry, challenge beauty norms, and promote self-acceptance. Her authenticity and creativity have garnered her a substantial following across YouTube, TikTok, and Instagram.
12. Parul Garg
Parul Garg is an internationally renowned makeup artist, educator, and entrepreneur specializing in bridal and occasion makeup. Based in India, she has built a significant presence beyond the screen, with a makeup studio and academy in Gurgaon
13. Molchanovamua
Maryna Molchanova, hailing from Ukraine and residing in Slovakia, is renowned for her innovative techniques and artistic flair. Her unique beauty content, which mixes traditional makeup with experimental artistry, has earned her a global following.
14. Gaby Rodriguez
Gaby Rodriguez is known for her authentic approach, relatable content, and passion for inspiring self-expression through beauty. Her deeply personal beauty content resonates with viewers seeking genuine connections and community.
15. Christen Dominique
With 5.5 million subscribers, Jaclyn Hill is best known for her full-glam makeup tutorials and high-profile collaborations, including her famous BECCA Champagne Pop highlighter. She’s since launched her own brand, Jaclyn Cosmetics.
16. Fernanda Jalil
Fernanda Jalil, a Mexican creator, has captivated audiences with her blend of comedic flair, impressive makeup artistry, and ASMR techniques. Her innovative approach to beauty content makes her stand out in the crowded YouTube beauty space.
17. Desi Perkins
A makeup artist turned entrepreneur, Desi has 3.18 million subscribers who follow her for sleek glam, family life, and skincare content. She’s successfully expanded into sunglasses and skincare brands while maintaining a strong presence in the beauty world.
18. Jackie Aina
Jackie Aina’s 3.5 million subscribers tune in for unfiltered reviews, glam tutorials, and powerful commentary on inclusivity in beauty. She’s a strong advocate for deeper skin tone representation and has collaborated with major brands like Too Faced.
19. Manny MUA
Manny MUA, born Manuel Gutierrez Jr., is a trailblazing beauty YouTuber and makeup artist. With over 4.84 million subscribers, he’s renowned for his dynamic makeup tutorials, honest product reviews, and charismatic personality. In 2018, he launched his own cosmetics line, Lunar Beauty, further cementing his influence in the beauty industry.
20. Jamie Genevieve
This Scottish beauty influencer brings editorial glam and luxury vibes to her 1.87 million subscribers. She’s the founder of VIEVE and known for mixing makeup artistry with lifestyle storytelling.
21. Alissa Ashley
Alissa’s artistry shines through in her tutorials, and her emphasis on inclusivity has made her a standout creator with over 2 million subscribers. Her content combines technical skill with personality, making pro-level beauty feel accessible.
22. Lisa Eldridge
Lisa is a renowned British makeup artist and beauty YouTuber known for her detailed tutorials and professional insights into makeup artistry. With over 2 million subscribers, she continues to influence and educate her audience in 2025
23. RawBeautyKristi
Kristi’s 1.1 million subscribers follow her for honest reviews, real-life updates, and emotional transparency. She’s known for connecting deeply with her audience while keeping her beauty content relatable and refreshingly unfiltered.
24. Samantha Ravndahl
With over 900K subscribers, Samantha is celebrated for her no-nonsense reviews and minimal glam aesthetic. A longtime creator and founder of Auric, she’s respected for prioritizing authenticity and clean visuals in her content.
25. Mikayla Nogueira
Mikayla Nogueira is a Massachusetts-based makeup artist who gained prominence through her candid and detailed beauty tutorials. With over 16.6 million followers on TikTok , she has expanded her reach to YouTube, where she shares in-depth makeup reviews and tutorials. Known for her authentic approach and distinctive New England accent, Mikayla has become a trusted voice in the beauty community. In March 2025, she co-founded “Point of View Beauty,” a skincare-focused brand aiming to simplify makeup preparation.
