Maryam Simpson is a Marketing Specialist based in Hoboken, New Jersey, working in the sustainability and consumer goods industry at EverNova. With a background in SEO, brand strategy, and content marketing, she combines creativity and analytics to tell purpose-driven brand stories.
Can you tell us a bit about yourself and what you do?
Sure! I’m a Marketing Specialist at EverNova, a sustainability-focused brand based in Hoboken. I work on aligning product messaging with consumer values using data, storytelling, and strategy. I’ve been in marketing for about a decade, and I love the blend of logic and creativity that comes with it.
How would you describe your personal or professional vibe in 3 words?
Curious, thoughtful, and organized. I’m always asking why things work the way they do, I like to approach people and projects with care, and I live by to-do lists and color-coded calendars.
What’s one fun fact about you most people don’t know?
I once turned my travel blog into a pop-up photo exhibit in a Hoboken café just for fun—and people actually showed up!
What’s your favorite TV show right now?
Currently obsessed with Succession. The writing is razor-sharp, the characters are chaotic in the best way, and it’s a masterclass in power, branding, and human behavior.
What’s your most-used social media app these days?
Instagram. I follow a mix of photographers, indie brands, and design pages, so it’s both relaxing and inspiring.
Check out the Ultimate List of Travel Influencers on Instagram.
What was the first social media app you ever joined?
MySpace. I spent way too much time customizing my profile and picking the perfect song for my page.
Are there any influencers or creators you never miss content from?
Yes—@mattdelavane on TikTok. He’s hilarious and somehow makes marketing lessons entertaining and relatable.
Are there any must-follow accounts or pages for people in your industry?
Definitely @MarketingExamples, @anniepruggles, and @HubSpot. They’re all great for real-world insights and no-fluff advice.
Do you listen to any podcasts related to your field or niche?
Yes, Marketing Against the Grain and Call to Action are in my rotation. They break down trends in ways that actually make sense.
What’s the best advice you’ve heard from a podcast or interview?
“One viral post won’t build a brand. Consistency will.” I heard that on Marketing School and it stuck with me.
If you could collab with any influencer or celeb, who would it be?
Probably Hasan Minhaj. I’d love to work on a storytelling project with him that’s both funny and culturally sharp.
What’s a habit, hack, or tool you swear by for staying informed or inspired?
I use Pocket to save articles and case studies I find during the week, then read them Sunday mornings with coffee. It’s like my own personal newsletter.
Follow Maryam Simpson on Medium.
