Reno Pro Inc is a residential and commercial construction company based in Hilton Head Island, South Carolina, serving clients throughout Beaufort County. Founded in 2005 by Anthony Genovese and Chad Perrine, with Eric Norman later joining as a business partner, the company brings more than 60 years of combined construction experience to renovation, building, and project management.
Can you tell us a bit about yourself and what you do?
Reno Pro Inc started in 2005 when Anthony Genovese and Chad Perrine were renovating and flipping properties on the side while still working their regular jobs. Eventually, they decided they wanted to make construction their full-time focus and build something of their own. Eric Norman joined the business about a year later. Today, we handle both residential and commercial construction in the Hilton Head Island and Bluffton areas. Our role is really about taking a client's vision and turning it into something practical, well-built, and finished properly. A big part of that is communication. We want clients to know what is happening, when it is happening, and what they can expect from us.
How would you describe your personal or professional vibe in 3 words?
Reliable, practical, and straightforward. Reliable because construction depends heavily on people doing what they said they would do. Practical because every project has real-world limitations involving schedules, materials, budgets, and existing conditions. Straightforward because clear communication usually prevents small problems from becoming bigger ones.
What’s one fun fact about you most people don’t know?
The company actually started because we were flipping properties on the side. Reno Pro wasn't created from a formal corporate business plan. It grew out of hands-on renovation work, seeing opportunities in the local market, and realizing we wanted to leave our day jobs and build something ourselves. The name Reno Pro is also simply short for “Renovation Professionals.”
What’s your favorite TV show right now?
Landman is probably the one we’ve been enjoying most lately. It’s fast-paced, the characters are strong, and there’s always something going wrong that has to be figured out. It’s an easy show to get pulled into.
What’s your most-used social media app these days?
LinkedIn is probably the most useful professionally. There is a lot of good conversation happening there about construction careers, leadership, workforce development, project management, and the future of the trades. It also gives us a chance to challenge the outdated idea that construction is simply unskilled labor. Modern construction involves engineering, design, estimating, project management, technology, logistics, and many other specialized areas.
What was the first social media app you ever joined?
Facebook was one of the first platforms that really became useful for local businesses like ours. In a community such as Hilton Head Island or Bluffton, word of mouth has always mattered, and Facebook essentially brought part of that local conversation online.
Are there any influencers or creators you never miss content from?
Mike Rowe is someone whose content stands out because he has consistently talked about skilled trades and the value of people who work with their hands. That message connects with us. There is still a misconception that choosing construction means choosing a path that requires less skill or education. In reality, the industry includes highly technical careers and people who spend years developing their expertise.
Are there any must-follow accounts or pages for people in your industry?
Fine Homebuilding is worth following for residential construction because its content gets into actual building methods instead of only showing finished homes. The National Association of Home Builders is another useful resource for broader industry trends, workforce issues, building practices, and what is happening across residential construction. For people interested in the commercial side, Engineering News-Record is also useful because it covers major projects, construction companies, technology, and industry developments.
Do you listen to any podcasts related to your field or niche?
The Construction Life is interesting because the conversations tend to get into what working in construction is actually like rather than presenting a polished version of the industry. They talk about trades, contractors, business ownership, difficult projects, mistakes, and lessons learned. We also like entrepreneurship content that isn't necessarily construction-specific because many of the challenges are universal. Hiring people, maintaining standards, communicating with customers, and building a reputation apply to almost any local business.
Be sure to check out our list of the Biggest Podcasts on YouTube.
What’s the best advice you’ve heard from a podcast or interview?
One idea that comes up repeatedly is that your reputation is built through small promises. Construction gives you plenty of opportunities to prove that. If you tell someone you will call them Tuesday, call Tuesday. If you say the crew will arrive at a certain time, make every effort to be there. If something changes, communicate it. It sounds simple, but consistently doing those things separates companies very quickly.
If you could collab with any influencer or celeb, who would it be?
Mike Rowe would make sense because of his work highlighting skilled trades. We would be especially interested in a conversation about how construction careers have changed. There are still people who think the industry is mainly physical labor, when a modern construction company depends on estimating, software, engineering, planning, design, management, skilled trades, customer communication, and problem-solving. Changing that perception matters if the industry wants to attract talented young people.
What’s a habit, hack, or tool you swear by for staying informed or inspired?
Walking the jobsite and talking directly to people. There are plenty of apps, reports, emails, and management tools available, and they all have a place. But you learn something different when you physically look at the work, speak with the people doing it, and listen to the client. That hands-on approach has been part of Reno Pro Inc from the beginning. Technology can help manage construction, but it doesn't replace paying attention.
