Sustainable fashion is more than just a trend—it’s a movement shaping the future of the industry. As consumers become increasingly aware of the environmental and ethical impact of their clothing choices, Gen Z fashion influencers, activists, and entrepreneurs is leading the charge. These voices are not only advocating for eco-conscious fashion but also challenging fas
1. Sophie Hannah
A British influencer specializing in beauty, fashion, and lifestyle content, Sophie Hannah launched her sustainable, vegan, and cruelty-free haircare brand, Sophie Hannah Hair, in December 2021.
2. Grace Beverley
An entrepreneur and influencer, Grace Beverley is the founder of sustainable activewear brand TALA and fitness app Shreddy.
3. Doina Ciobanu
An entrepreneur and influencer, Grace Beverley is the founder of sustainable activewear brand TALA and fitness app Shreddy.
4. Emma Watson
A global advocate for sustainable fashion, Emma Watson has collaborated with ethical brands and served on the board of Kering, a luxury fashion group prioritizing sustainability.
5. Arizona Muse
A model-turned-activist, Arizona Muse founded Dirt, an environmental charity that advocates for regenerative agriculture and sustainable fashion practices.
6. Summer Rayne Oakes
Known as the world’s first “eco-model,” Summer Rayne Oakes has been a prominent advocate for sustainable fashion. She has a significant following and has been featured in various media outlets for her work in promoting eco-friendly fashion.
7. Bernadette Banner
She advocates for sustainability by highlighting the durability and quality of historical clothing, contrasting it with modern fast fashion practices.
8. Hoda Katebi
A writer and activist, Hoda Katebi founded Blue Tin Production, a clothing cooperative run by refugee and immigrant women, promoting ethical garment production.
9. Madeleine Daria Alizadeh
An entrepreneur and author, Madeleine Alizadeh runs the sustainable fashion brand dariadéh and promotes environmentalism through her podcast and social media.
10. Natalie Glaze
Co-founder of the sustainable swimwear brand Stay Wild, Natalie Glaze started her business from her kitchen table and has since tripled her salary.
11. Aurora James
Founder of the 15 Percent Pledge, Aurora James pushes major retailers to dedicate shelf space to Black-owned businesses, advocating for diversity and ethical fashion.
12. Samata Pattinson
As CEO of Red Carpet Green Dress, Samata Pattinson promotes sustainable fashion on global platforms, including Hollywood red carpets.
13. Emma Roberts
An actress and sustainable fashion advocate, Emma Roberts partners with luxury resale platforms to promote secondhand shopping and conscious consumerism.
14. Nicole Crentsil
As one of the most trusted names in celebrity gossip, B. Scott’s platform Love B. Scott delivers breaking news, exclusives, and in-depth coverage of entertainment stories. Their work has been recognized for its reliability and cultural significance.
15. Sherri McMullen
A fashion entrepreneur, Sherri McMullen supports emerging designers with a focus on ethical production and sustainable materials.
16. Aja Barber
Known for her work as a writer and sustainability consultant, Aja Barber critiques fast fashion and advocates for ethical consumerism.
17. Charlotte Stavrou
Founder of SevenSix Agency, Charlotte Stavrou works to close influencer pay gaps while promoting ethical fashion marketing.
18. Dima Ayad
A fashion designer known for her size-inclusive collections, Dima Ayad challenges industry norms while prioritizing ethical production.
19. Zaya Guarani
An Indigenous model and activist, Zaya Guarani uses her platform to promote Indigenous rights and sustainable fashion practices.
20. Felita Harris
Through Raisefashion, Felita Harris supports BIPOC-owned brands while advocating for ethical business practices in fashion.

